Optimization of Paid Ads campaigns to scale BigPay's acquisition strategy
BigPay is one of the largest challenger banks in Malaysia and it's e-wallet comes with an accompanying prepaid card that can be used anywhere in the world
One of the main challenges that BigPay had faced when scaling up their media budgets was a gradually increasing Customer Acquisition Cost and so; Elixus was brought in to help scale up BigPay's Media Budgets whilst maintaining a low & controlled Cost Per Acquisition.
In order to scale up BigPay's Media Spend whilst maintaining a low and controlled Acquisition Cost, Elixus's Performance Marketing Team had to implement a scalable Marketing Funnel that maximized the efficiency of their Custom Data Audiences through a Conversion Focused Approach. We had achieved this by:
One of the main contributors to the overall performance lift was the fact that we had AB tested an Array of Creative Angles + Variations across the different Campaign Objectives such as ""Installs"", ""Registrations"" & ""Reloads"".
These AB tests enabled us to quickly identify the best performing Ad Angles along with the best performing Design Variations for each and every audience segment keeping their overall acquisition costs low & optimized.