Growing Awareness & Engagement on Social Media through continuous A/B testing
GuocoLand (Malaysia) Berhad, listed on the Main Market of Bursa Malaysia, is the property arm of Hong Leong Group. The company is an established property developer in developing community-centric residential townships as well as innovative commercial and integrated development projects in Malaysia.
Guocoland is an established property developer in developing community centric residential townships as well as innovative commercial and integrated development projects in Malaysia.
Unfortunately, the challenges that they faced were a low performing Facebook Page. Since each brand has a Facebook Marketing strategy that is unique to its business, it is difficult to determine a single way for all brands to measure the success of their efforts.
Guocoland were experiencing low engagement, numbers of followers and weak brand awareness.
Guocoland engaged us to create more engagement and to increase the number of followers and likes on their Facebook page.
We focused on growing Guocoland's social community as that was the brand's objective, which is critically important.
The more people engaged, the more people beyond that initial group were also exposed to their posts.
Given that paid strategies are now the best way to serve the content to target audience, we not only rely on building Page likes to have a community with which to serve the content. In fact, we allocated some for brand awareness and engagement objective, ensure people will see their content and engaged with it, as this ad unit focuses on generating as much awareness (impressions and reach) as possible to target audience in geolocation.