Case Study

Involve Asia

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Background

Country

Malaysia & Regional

Service

Performance Marketing

Industry

Marketing

Platform

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OBJECTIVE

Increase lead generation and acquisition

ABOUT INVOLVE ASIA

Involve Asia is a performance-based marketing company preferred and trusted by global brands for Affiliate Marketing solutions.

THE CHALLENGE

Involve Asia’s main challenges were:



1. Brand positioning
2. Single-narrative communication (only focusing on offerings)



This affected their acquisition goal of quality new users into their Affiliate Marketing program.

Our Strategy

1

Find Issues

The brand’s messaging in the past had been solely focused on how Involve Asia acts as a money making program for their “publishers” (aka users).
Focusing purely on this USP led the brand to be perceived as a MLM program/money making scam. This treaded the fine line of advertising policies on main social platforms of Facebook and Instagram, which led to the account being flagged and suspended.
Messaging focused on purely one aspect of Involve Asia’s offerings. This limited the potential to build interest and entice potential new users to find out more.

2

Create Solution

Restrategizing the brand’s positioning and messaging. Although the final takeaway from joining the Involve Asia program is a way to make extra side income, that was proving to not be a clear and strong inventive for new user sign ups. Instead we looked at the potential audience of new users for Involve Asia (ie. writers/bloggers/influencers) and curated the brand’s message to speak directly to them. Involve Asia was a way for this audience to share their passion online with others whilst making that passion work for them (side income).
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The Result

-

0

%

Cost Per Acquisition

Scale across their 5 main markets MY, PH, TH and ID
THE WINNING APPROACH

Focus on Facebook ads

Best
Performing Ads

Focus on Facebook ads Best Performing Ads

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