Case Study

Kaodim

kaodim round logo

Background

Country

Malaysia

Service

Performance Marketing

Industry

Marketplace

Platform

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kaodim background thumbnail

OBJECTIVE

The importance of Data Integrations and how it increased Kaodim's Purchases by 281%

ABOUT KAODIM

Kaodim is an online service marketplace that helps its customers to find the right service providers for hire.

THE CHALLENGE

Kaodim engaged Elixus Agency to control & reduce the cost per acquisition to a level that is scalable for their business model and brings them closer to increasing their market share and profitability.

Our Strategy

In order to control and reduce Kaodim's Cost Per Acquisition, Elixus's Performance Marketing Team had to:

1

Implement proper Web & App Event
Tracking in order to reliably use
Custom Data-driven Audiences

Implement proper Web & App
Event Tracking in order to
reliably use Custom
Data-driven Audiences

2

Build out their Product Catalog on
Facebook in order to re-target users
with Dynamic Ads

Build out their Product
Catalog on Facebook
in order to re-target
users with Dynamic Ads

3

Restructure their Marketing Funnel to
maximize budgetary control across
their Key Business Verticals & deferring
levels of customer interest

Restructure their Marketing
Funnel to maximize budgetary
control across their Key
Business Verticals &
deferring levels of customer
interest

4

Leverage on Elixus's internal
monitoring algorithms to more rapidly
identify & react to performance trends.

Leverage on Elixus's internal
monitoring algorithms to more
rapidly identify & react
to performance trends.

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The Result

+

0

%

Increase in Monthly Purchases

-

0

%

Cost per Purchase

THE WINNING APPROACH

Implementing proper Web & App Event Tracking

Cleaning up Kaodim's Web & App Event Tracking systems had enabled us to reliably build out better Custom Audiences for smarter data-driven targeting along with a higher level of budgetary control for optimization. This also enabled us to run an Array of Dynamic Re-targeting Ads which had reduced their funnel drop-offs whilst increasing their overall Conversion Rates.

Additional Insights
During our partnership with Kaodim, we tested two types of creative in order to increase purchases number through several ad hoc promotions. The first one is to include the coupon code promotion while the second one without it. After two weeks experimenting with creatives, we identified that it is best to highlight the promotion without the promo code in the creative.

The highest performing ad type for purchases metric
beauty service category
The highest performing ad type for purchases metric beauty service category - Higher cost per purchase
Higher cost
per purchase
The highest performing ad type for purchases metric beauty service category - Higher cost per purchase
The highest performing ad type for purchases metric
photography service category
The highest performing ad type for purchases metric photography service category - Lower frequency delivery
Lower frequency
delivery
The highest performing ad type for purchases metric photography service category - Lower frequency delivery

Client Testimonial

This partnership strengthened our marketing team and allowed us to focus on growing our business. Elixus Agency provided innovative and efficient techniques which have been key in propelling our growth through digital marketing.
Vice President Group Marketing, Kaodim
Rachel Tan

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