The importance of Data Integrations and how it increased Kaodim's Purchases by 281%
Kaodim is an online service marketplace that helps its customers to find the right service providers for hire.
Kaodim engaged Elixus Agency to control & reduce the cost per acquisition to a level that is scalable for their business model and brings them closer to increasing their market share and profitability.
Cleaning up Kaodim's Web & App Event Tracking systems had enabled us to reliably build out better Custom Audiences for smarter data-driven targeting along with a higher level of budgetary control for optimization. This also enabled us to run an Array of Dynamic Re-targeting Ads which had reduced their funnel drop-offs whilst increasing their overall Conversion Rates.
During our partnership with Kaodim, we tested two types of creative in order to increase purchases number through several ad hoc promotions. The first one is to include the coupon code promotion while the second one without it. After two weeks experimenting with creatives, we identified that it is best to highlight the promotion without the promo code in the creative.