Creating brand awareness and engagement through social media content management and performance marketing
KEF is one of the world’s most recognised loudspeaker manufacturers, and the first to adopt computers in the testing and design stages.
Due to its price range, technology, and other competitors in the audio industry, KEF's customers were often limited to audiophiles, male above the age 45, limiting the brand's growth. Looking to expand out of this market segment, wIth Elixus, KEF explored and carried out AB testing to find the best content to appeal to newer audiences.
By exploring different content angles, we tapped into a new audience segment which KEF could not appeal to previously.
KEF is in the midst of relaunching their brand, with exciting products lined up for Q4 2020. Through AB testing, we helped KEF understand their audience better, giving them insights to further create products and content that will contribute to brand growth.