Increase brand awareness and revenue
Nomad Caviar is a Hong Kong based online Caviar retailer that sources the highest quality sturgeon eggs & atlantic salmon from the best sustainable farms and cutting out the middleman to make caviar an everyday luxury.
Caviar being a high ticket item, the brand operates within a super niche market. Nomads key challenges are as follows:
1. Need to increase overall brand awareness Nomad Caviar and educate the market about their unique Caviar offering
2. Need to help reach new customers with strong potential spending profiles and get them to purchase caviar.