Case Study

Nomad Caviar

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Background

Country

Hong Kong

Service

Performance Marketing

Industry

FMCG

Platform

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OBJECTIVE

Increase brand awareness and revenue

ABOUT NOMAD CAVIAR

Nomad Caviar is a Hong Kong based online Caviar retailer that sources the highest quality sturgeon eggs & atlantic salmon from the best sustainable farms and cutting out the middleman to make caviar an everyday luxury.

THE CHALLENGE

Caviar being a high ticket item, the brand operates within a super niche market. Nomads key challenges are as follows:

1. Need to increase overall brand awareness Nomad Caviar and educate the market about their unique Caviar offering
2. Need to help reach new customers with strong potential spending profiles and get them to purchase caviar.

Our Strategy

1

Campaign Setup Revamp

Went from full funnel approach to focus only on prospecting level for the target audience to focus on acquiring new customers only.

Launched brand awareness campaign to increase traffic and reach new users to visit the e-commerce website.

2

AB testing at scale

Continuously tested interested interest-based targeting specific to L1.

Went from direct to indirect targeting as we broadened the prospecting level further.
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The Result

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Overall ROAS of 32.5 achieved from March-December 2021

THE WINNING APPROACH

Ad structure Revamp and A/B testing

Top
Performing Ad
Highest
Engagement
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