Using Elixus' Consulting approach to develop and implement a social and content strategy to connect with Savencia Pro's core customers
Savencia is a French food company specialising the the production of cheeses. Elixus was appointed to provide digital marketing support Savencia's "Professional" Brands in South East Asia including LESCURE, Elle & Vire Professionnel, and Corman.
Savencia brands are offering products to food professionals with a specific focus on the baking industry, which is a very niche and technical industry. To date the core challenge for Savencia's key professional brands has been to connect with and get closer to their customers, professional chefs.
One of the insights that came up as a result of our audience and content analysis was that local Chefs craved exposure to the latest trends in the food industry in the Western Market. With travel restricted due to the COVID-19 Pandemic, Chefs were no longer able to travel to Europe as they had before.
We worked with Elle & Vire Professionnel to bring these trends and provide this exposure to Chefs in Singapore through a consistent Social Media program on Facebook and Instagram. Providing tips, insights, baking technique to foster the partnership between the Brand and the Bakers and Chefs that use their products.
Social Media content