User Acquisition & Increase in Monthly Transacted Users/Monthly Active Users
Touch ’n Go is the cornerstone of the digital transformation within Malaysia’s mobility ecosystem, pioneering a seamless consumer experience for millions of people across Malaysia. At the forefront of the Fintech revolution, every initiative enhances the way the nation works, lives and plays.
Built on the tenet of increasing financial inclusion across Malaysia, Touch ’n Go has sought to redefine the role of Fintech within our lives nationwide. With every product launch, the group brings its goal of a unified, seamless consumer experience closer to reality.
With the Covid pandamic hitting an all time high early 2021, many were left to adopt online shopping and online banking at a rapid rate. Simultaneously, with the rise of e-Wallet players, consumers are spoiled with choice on which e-wallet they can use.
With that, TNGD's biggest challenge was to maintain their market leadership in 2021 by increasing:
1.Brand awareness and page engagement
2. Growing Monthly Active Users (MAU) & Monthly Transacted Users (MTU)