kaodim case study

The Challenge.

Kaodim is an online service marketplace that helps its customers to find the right service providers for hire. Kaodim engaged Elixus Agency to control & reduce the cost per acquisition to a level that is scalable for their business model and brings them closer to increasing their market share and profitability.

Our Strategy.

In order to control and reduce Kaodim’s Cost Per Acquisition, Elixus’s Performance Marketing Team had to:

   Implement proper Web & App Event Tracking in order to reliably use Custom Data-driven Audiences.

Build out their Product Catalog on Facebook in order to re-target users with Dynamic Ads.

funnel structure setup icon    Restructure their Marketing Funnel to maximize budgetary control across their Key Business Verticals & deferring levels of customer interest.

internal monitoring algorithms    Leverage on Elixus’s internal monitoring algorithms to more rapidly identify & react to performance trends.

kaodim case study

Key KPIs.

+ 281%

Increase in Monthly Purchases

– 75%

Cost Per Conversion

Focus on Implementing proper Web & App Event Tracking.

Cleaning up Kaodim’s Web & App Event Tracking systems had enabled us to reliably build out better Custom Audiences for smarter data-driven targeting along with a higher level of budgetary control for optimization. This also enabled us to run an Array of Dynamic Re-targeting Ads which had reduced their funnel drop-offs whilst increasing their overall Conversion Rates.

 

Additional Insights

During our partnership with Kaodim, we tested two types of creative in order to increase purchases number through several ad hoc promotions. The first one is to include the coupon code promotion while the second one without it. After two weeks experimenting with creatives, we identified that it is best to highlight the promotion without the promo code in the creative.

the highest performing ad type for purchases metric
kaodim testimonials - Elixus Agency provided innovative and efficient techniques which have been key in propelling our growth through digital marketing

More Than One Happy Customer.

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