L’Occitane is an award-winning beauty and cosmetics brand. They wanted to maximize as many online conversions as possible regardless of the channels. They also needed to build up their marketplace brand awareness to gain a stronger brand presence in these marketplaces.
Launching Collaborative Ads
We launched collaborative ads for L’Occitane to complement our existing performance marketing strategy. The idea was to reach users who were highly likely to take action, had similar behavior to our target users but were likely to take action on marketplaces such as Lazada rather than the website itself.
Capitalizing on Historical Data
Instead of going in blind, we used the historical data to determine the highest performing subset of audiences and replicated them on our Collaborative Ads.
Increase in online revenue
Cost Per Conversion
Focus on replicating successful proven formulas and pairing them with attractive marketplace promotions.
To hit the ground running, we used combinations of all the successful learnings we had throughout the year and replicated them on our Collaborative ads. We paired that with attractive marketplace promotions to create successful marketplace campaigns that jumpstarted the L’Occitane marketplace official stores, created a steady stream of organic users, improved online revenue and generated the much needed user reviews for their products for social proofing.
More Than One Happy Customer.
Generating leads for B2B companies
Funnel approach, AB testing and integration of offline customer data.
Guocoland Increased post engagement on Facebook by 143%